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North Carolina BBQ Rub

North Carolina BBQ Rub


Each of the various BBQ regions in the US have their own “claim to fame” and each has a distinctive flavor style – Kansas City is known for using beef sweet and web treatments where Memphis for its use of dry rubs and pork. The third are of the country where there is a distinctive BBQ flavor is in North Carolina. Now I didn’t say “the Carolinas” but specifically the North Carolina area.

North Carolina BBQ is a careful blending of vinegar and spices for a tart and tangy flavor. Now there are some subtle differences between western and eastern North Carolina BBQ but to most the differences are very slight. Eastern BBQ is whole hog while western, or “Lexington-style”, is pork shoulder. The vinegar based “sauce” isn’t really a sauce as much as it is a moistening agent. Western BBQ also uses vinegar as the sauce base but uses ketchup and a dash of sugar in it as well. 

So the bottom line difference between the two is that Eastern North Carolina BBQ is going to live and die by the seasoning while Western North Carolina BBQ can hide some of its flavor in the sauce.

North Carolina BBQ is cooked very slowly and is most frequently served on a sandwich bun with a side of cole slaw. The cole slaw acts as the cool balance to the slight peppery flavor of the spices used. You can’t have an authentic North Carolina BBQ without a big glass of ice tea.

We love this authentic North Carolina BBQ rub and it slants a bit more to the western style than the eastern as it makes a great rub for pork shoulders or any other part of the hog you enjoy most. It has a very slight touch of subtle heat that you get from the cayenne but the fruity and earthy undertones of the Ancho chile is more pronounced.

Hand blended from brown sugar, chili powder mild, Hungarian paprika, black pepper, coarse sea salt, cumin, cloves and cayenne.

You can also make a great sauce by combining 1 cup of tomato sauce, ½ cup of water, ½ cup of vinegar and 2 tablespoons of BBQ Rub. Mix thoroughly and simmer over low heat for 20-30 minutes.


1/2 cup jar - Net wt. 2oz

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